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For instructors, book clubs, reviewers and media. Either title, or both. Tell me where to send it and I'll put one in the post.
Read more about either book
Selling Made SimpleSales 101, Book 1Read more ↗
Sales Leadership Made SimpleSales 101, Book 2Read more ↗What's in the books
Sales 101 is built on relationship-first principles rather than scripts or closing techniques. Plain language, one idea per chapter, written after 35 years in sales and sales leadership.
Selling Made Simple
Sales 101, Book 1 · 112 pages, 6" × 9" · $24.99 CAD / $19.99 USD · ISBN 978-1-0678407-0-9
For salespeople, and for students who have never sold anything. The spine of the book is the natural buying flow— the stages a buyer moves through: want, need, information, feasibility and trust. Chapter 5 introduces it with a question students engage with immediately: nobody taught you how to buy a chocolate bar.
From there: the internal game and the tape recorder that runs before a hard conversation (Ch4); the five reasons behind every objection, and why almost none of them are price (Ch6); the assistant buyer (Ch8); the next-step rule (Ch9); and the career path graph (Ch10), which maps the predictable phases of a sales career.
“The only salesperson in the room is the client. You are there to help them sell themselves on the right decision.”— Chapter 5
Sales Leadership Made Simple
Sales 101, Book 2 · 126 pages, 6" × 9" · $24.99 CAD / $19.99 USD · ISBN 978-1-0678407-2-3
For sales management courses. Written for the manager who was promoted because they could sell and is now figuring out how to lead a team. Covers pipeline stage definitions and whether two reps would describe the same deal the same way; probability-based forecasting against forecasting on hope; a KPI framework built to show where to coach before a number misses; coaching versus inspecting; and building a team that doesn't depend on any one person.
“You cannot manage a scoreboard. You can only manage the activities that produce the score.”— Chapter 3
A discussion guide comes with each title
Both guides are free to download above. Each runs a single 60–90 minute session, or splits across two, and ends with a closing exercise. They're written to need no prior sales experience, so they work with a class as well as a reading group.